Now Available - The SMART FORMULATOR - EASY GEN ZRO Zero Waste Filtration System

ProFlav Customized Water
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Coming Soon - The Smart Formulator - The Easy Gen ZRO

  We took a holistic environmental approach in designing this system, significantly reducing service calls, fuel consumption, and traffic congestion. Our recyclable media contains no plastic binders, promoting sustainability. We are actively educating the public on coffee water quality and water conservation while eliminating salt pollution. Most importantly, we empower the end user with full control over their coffee water quality for optimal extraction and sustainability. 


Web and App Enabled

  

Introducing The Smart Formulator: Easy Gen ZRO

Designed by David Beeman


Experience the first-of-its-kind, web-enabled, zero-waste water filtration system—The Smart Formulator: Easy Gen ZRO. Engineered for perfect TDS balance, enhanced coffee extraction, and superior equipment protection, this all-in-one solution redefines water quality for coffee professionals and beyond.


Intelligent, Real-Time Water Management

Designed by renowned water expert David Beeman, The Smart Formulator is a web-enabled, app-controlled system that provides real-time monitoring and instant email alerts, ensuring peak performance and total peace of mind. With intelligent water customization technology, users can fine-tune their water profile for optimal coffee flavor and equipment longevity.


Eco-Engineered for Maximum Sustainability

Built with the industry’s first ZERO waste RO filtration system, the Easy Gen ZRO features long-lasting, refillable filter cartridges that dramatically reduce plastic waste, minimize service calls, and lower fuel consumption—setting a new standard in environmentally responsible filtration.


Unparalleled Purity & Protection

✔ Removes/reduces PFAs in all its forms
✔ Eliminates micro and nano plastics
✔ No unfiltered tap water blend-back—only the purest, optimized water


Upgrade to The Smart Formulator: Easy Gen ZRO and experience the future of water filtration—where precision, intelligence, and sustainability meet.

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ProFlav Customized Water

Los Angeles, California, United States

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